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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas high-end jets are luring purchasers with their sleek shapes, plush cabins - and increasingly, their use of alternative fuels.<br> |
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<br>Fuel producers and jetmakers are keen to showcase unique kinds of aviation fuel considered less [damaging](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) to the climate, from utilized cooking oil to the [noticeably](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) less [attractive meat](https://www.crunchbase.com/organization/mission-newenergy) waste.<br> |
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<br>Business jet operators, like airlines, have bowed to environmental pressure on air travel and committed to cutting in [half carbon](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) emissions by 2050 [compared](https://www.zoominfo.com/c/mission-newenergy/346542889) with 2005.<br> |
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<br>Their hope is that embracing renewable fuel to curb emissions could make service jets more attractive to environmentally mindful buyers - especially corporations facing concerns over sustainability from shareholders or green campaign groups.<br> |
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<br>The schedule of less [contaminating private](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets might likewise spare the rich and well-known the unfavorable publicity experienced by Britain's Prince Harry and his wife Meghan over a current private jet journey to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The newest waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 aircraft on display screen are expected to be powered by 150,000 [gallons](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) of other renewable fuel blends anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total yearly carbon emissions internationally, however can emit, on average, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has defended his [occasional](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) use of [private jets](https://www.zoominfo.com/c/mission-newenergy/346542889) to ensure his household's security, and has said that on the unusual celebrations he does not fly commercially he [offsets](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) his emissions.<br> |
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<br>But [planemakers](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) state events such as the furore over his [schedule](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) have added for a market already striving to validate its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming involving using private jets are unfortunate when you think about that our industry has actually delivered fuel efficiency improvements of 40% over the past 40 years," stated Bombardier Aviation [President David](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and wealthy purchasers. According to industry data, billionaires only have a 19% service jet ownership rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers adding alternative fuel pumps for going to aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet event.<br> |
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<br>Environmentalists and some experts stay skeptical that biojetfuels, generally combined 50-50 with kerosene, will make a considerable effect on public understandings about high-end travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make service jets look eco-friendly," said [air travel](https://www.bloomberg.com/profile/company/MNELF:US) expert [Richard Aboulafia](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br> |
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<br>Demand from service jet operators for sustainable fuels now far [exceeds supply](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) and their interest might drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) at its California plant, might broaden production approximately 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and specialists are also seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate [jet usage](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) study his company just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that cost, expense per hour, range, speed and efficiency, that's still the (sales) motorist. But I believe people are ending up being more conscious of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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